New York-based designer Heron Preston ventured East to open up his first-ever flagship store; Hong Kong, to be specific. The new location is Preston’s first dedicated storefront, and will offer a full selection of the designer’s wares. Preston also designed the space, which boasts a host of industrial-inspired touches: Corten covers the shelving shelving, safety orange accents pop throughout and an untitled piece crafted from wooden crate by painter Aaron Bobrow appears on the rear wall. Ample negative space is utilized to emphasize the goods hanging from the racks, with accessories nestled under the glass shelf of a table and hosted on shelves.
Visit the shop when it opens November 29.
To celebrate the store’s launch, Preston & Nike will debut their collaborative pair of Tailwind sunglasses.
Heron Preston Hong Kong
55 Paterson Street, Fashion Walk
Causeway Bay, Hong Kong
12 – 10 pm