In an Instagram post talking about the team up, the designer revealed his infatuation with the sportswear giant. He went on to admire the “philosophy, dedication to innovation, and focus on the athlete” that emerged from his time working for the brand, eight years ago. Heron then went on to note that his first collaboration was actually a take on Nike’s Tailwind Sunglasses, which he wears on a daily basis, and is representative of his outlook of the Nike company as a whole.
Set to release later this month, the Nike Tailwind HP Sunglasses builds upon the sportswear brand’s established lightweight contoured eyewear frame; A frame that provides clarity and engineered rubber ventilation, for optimum sports function. Releasing with a variety of interchangeable lenses, the collab features Nike’s MAX Optics glass combined with a Flying Lens setting – providing clarity from all angles, while reducing fogging.
In case you missed it, /017 recently highlighted the many collaborations from Études’ FW18 collection.
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I think whats interesting about my story of being one of Nike’s newest collaborators is the fact that I actually used to work for the company 8 years ago. That transition from fan to employee changed my perspective of Nike and its products once I started to learn more about their philosophy, dedication to innovation and focus on the athlete. Nike is a sneaker famous brand, but when I worked there, my curiosities exploded. I wanted to discover more of what the brand had to offer beyond footwear. One of those products I discovered and fell in love with were the Nike tailwind performance glasses. I wore them nearly everyday. They had interchangeable lenses with different colors and felt so innovative to me. I was actually hyped on something that wasn’t a sneaker for once! This is why I decided that my first collaboration with Nike wasn’t going to be a sneaker or apparel, but an accessory, laser focused on the very same style of glasses that made me proud to work for such an ambitious and fearless company. I’m happy to announce that on NOV 29th 2018 the world will finally get to experience the “Nike Tailwind HP” performance sunglasses dropping worldwide.
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