Jordan Brand‘s newest sneaker attempts to challenge the reselling community by asking its purchasers to actually wear their kicks.
Here, this black, white and yellow-colored Air Jordan 1 features a large ”NOT FOR RESALE” text on its midsole, in addition to “NO PHOTOS” embroidered on the heels, “WEAR ME” on the tongues, “PLEASE CREASE” on its toeboxes, and ”NO L’S” on the insoles. Lastly, the upper comes constructed with soft tumbled leather, while the silhouette itself sits at the preferred high-top height.
Browse the shots above and let us know your thoughts on the messaging. In related Jordan Brand news, you can take a look at DJ Khaled’s “We the Best” and “Father of Asahd” Air Jordan 3 collaborations.