After debuting its “Under Construction” capsule, Helmut Lang is officially relaunching its full Jeans collection with an editorial shot by Ed Templeton. The visual takes to Huntington Beach in South California, where youth skateboarders don the full range of Helmut Lang Jeans products, highlighting its indigo shades and new silhouettes.
The expanded collection features the cuts from the “Under Construction” capsule — straight, bootcut, drainpipe, the trucker jacket — with new silhouettes and a new logo-hack by LA-based graphic designer/artist Brian Roettinger. “L’Apocalypse Joreuse” refers to a 1986 exhibition of Viennese culture at the Centre Pompidou in Paris, which Helmut Lang was invited to present its first runway show.
The Helmut Lang Jeans collection is available now at Helmut Lang’s web store, physical stores and select retailers worldwide. The Ed Templeton-shot editorial will be released as a collectible zine limited to 200 editions, available via giveaway at Helmut Lang’s Instagram and launching in limited quantities at Helmut Lang stores.
For more new collections, take a first look at Virgil Abloh’s debut Louis Vuitton release.