Errolson Hugh Catalogs His Illustrious Career, From Karate Gis to the Lunar Force 1

Hear how ACRONYM’s co-founder has become your favorite designer’s favorite designer.

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Errolson Hugh Catalogs His Illustrious Career, From Karate Gis to the Lunar Force 1
Business of HYPE
14,627 Hypes 14 Comments

Business of HYPE is a weekly series brought to you by HypeRadio and hosted by jeffstaple. It’s a show about creatives, brand-builders and entrepreneurs and the realities behind the dreams they’ve built. On today’s episode, we dive into the mind of ACRONYM‘s co-founder and principal designer, Errolson Hugh.

Errolson, as Jeff states, is more than likely your favorite designer’s favorite designer, despite being as cult and underground as you can get for much of his career. It’s been only relatively recently that the Canada-born creative has found his name mentioned in the same breath as the fashion world’s elite, turning ACRONYM into a household brand that has since spawned a new generation of street-minded technical labels, such as ALYX and A-COLD-WALL*.

During this insightful 80-minute conversation, Errolson takes us on a journey through his life and career, from his upbringing in Edmonton, all the way to the ACRONYM x Nike Lunar Force 1 in 2015. Along the way we learn about how he and his longtime partner Michaela Sachenbacher met, why karate and his parents were his early inspirations, how he got his start in active outerwear and so much more.

As  always, thank you for tuning into HypeRadio and Business of HYPE. You can subscribe to our channel on Apple PodcastsSoundcloudSpotifyStitcherOvercast or wherever else you enjoy your podcasts, and please, don’t forget to leave a comment or review.

Additionally, feel free to hit Jeff on Twitter, @jeffstaple, or via email at questions@businessofhype.com, and he may answer your question on a future episode.

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Interviewer
jeffstaple
Director
DANIEL NAVETTA/BYT.NYC
Producer
Jade Chung/HYPEBEAST
Editor
Robert Marshall/HYPEBEAST
Photographer
Eddie Lee/HYPEBEAST
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