Business of HYPE is a weekly series brought to you by HYPEBEAST Radio and hosted by jeffstaple. It’s a show about creatives, brand-builders and entrepreneurs and the realities behind the dreams they’ve built. On today’s episode, we dive into the mind of ACRONYM‘s co-founder and principal designer, Errolson Hugh.
Errolson, as Jeff states, is more than likely your favorite designer’s favorite designer, despite being as cult and underground as you can get for much of his career. It’s been only relatively recently that the Canada-born creative has found his name mentioned in the same breath as the fashion world’s elite, turning ACRONYM into a household brand that has since spawned a new generation of street-minded technical labels, such as ALYX and A-COLD-WALL*.
During this insightful 80-minute conversation, Errolson takes us on a journey through his life and career, from his upbringing in Edmonton, all the way to the ACRONYM x
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