Father Is Taking Awful Records to the Next Level

The Atlanta star talks RCA deal, working with Adult Swim, being a creative from Atlanta, and so much more.

listen
Father Is Taking Awful Records to the Next Level
MIC/LINE
5.0K 6 Comments

MIC/LINE (formerly named Sound Check) is HYPEBEAST Radio‘s music-centric show that looks to deliver in-depth conversations with your favorite artists, digging into their origin stories and asking the questions you want answered. For our newest episode we have Father as our special guest.

Father is one of the most important figures in the new generation of Atlanta’s music scene. He and his record label Awful Records first broke out in 2014 with hit songs “Nokia” and “Look At Wrist”, and that same year he found himself building an underground cult-like following with the release of his first full length project, Young Hot Ebony (2014). Now, two albums later (2015’s Who’s Gonna Get F*cked First? and 2016’s I’m A Piece of Sh*t), Father has decided to end his indie run after signing a label partnership deal with RCA Records. For Father however, he was never against inking a major label deal and sticking to being an independent artist.

“We’ve been doing indie for so long and I was never like, ‘Nah man, I’ll never doing that,’” he says. “It was just a thing of I’m waiting for the correct opportunity to present itself that made sense and this made sense.”

For this episode, Father discusses partnering Awful Records with RCA, linking with Adult Swim for Awful Swim, being a creative from Atlanta, television and so much more.

You can check out his latest album, Awful Swim, right now on all streaming platforms. The 15-song LP features guest appearances from Rico Nasty, Slug Christ and Abra.

Keep up with everything HYPEBEAST Radio and subscribe to MIC/LINE on Apple PodcastsSoundcloudSpotifyStitcherOvercast or wherever else you enjoy your podcasts. Feel free to reach out to our host, Manny, on Twitter at @ECM_LP and follow HYPEBEAST Music for more original content and music news.

Read Full Article

What to Listen to Next

6LACK Welcomes Vulnerability When Making Music

6LACK Welcomes Vulnerability When Making Music

The East Atlanta crooner talks new album, personal growth, fame, Atlanta’s music scene, and so much more.

Listen
5.5K 2 Comments

Business of HYPE With jeffstaple: The Best of Season 2

Business of HYPE With jeffstaple: The Best of Season 2

Samuel Ross, Mike Shinoda, Ben Baller, Ben and Bobby Hundreds, and more.

Listen
4.2K 2 Comments

Estelle Loves the New Artists Coming Out of London

Estelle Loves the New Artists Coming Out of London

She also talks discusses voicing the character “Garnet” from Cartoon Network’s Steven’s Universe, and so much more.

Listen
2.2K 0 Comments

#56: Sneakersnstuff Brought NYC to Sweden, Now They're Bringing Stockholm to the World

#56: Sneakersnstuff Brought NYC to Sweden, Now They're Bringing Stockholm to the World

Erik & Peter of SNS talk about the reselling game, outside investments, their new California location, the late Gary Warnett and so much more.

Listen
5.2K 1 Comments

Business of HYPE With jeffstaple: HYPEBEAST Founder Kevin Ma Announces HYPEFEST

Business of HYPE With jeffstaple: HYPEBEAST Founder Kevin Ma Announces HYPEFEST

Our first ever festival will take place October 6 & 7 in Brooklyn, NY.

Listen
13.7K 14 Comments


More ▾

What to Listen to Next

Business of HYPE With jeffstaple, Episode 20: Yassine Saidi of PUMA

Business of HYPE With jeffstaple, Episode 20: Yassine Saidi of PUMA

The global head of Select, PUMA’s lifestyle and collaborations division, details his exciting career path with great advice along the way.

Listen
13.5K 3 Comments

#55: Coltrane Curtis, the Godfather of Influencer Marketing

#55: Coltrane Curtis, the Godfather of Influencer Marketing

The Team Epiphany founder talks the evolution of influencers, what went wrong, and where we go from here.

Listen
12.6K 12 Comments

Business of HYPE With jeffstaple, Episode 19: George Bamford

Business of HYPE With jeffstaple, Episode 19: George Bamford

Bamford Watch Department’s founder details how he reignited the lost art of personalization in the age of mass production.

Listen
6.2K 1 Comments

#54: Dapper Lou Doesn't Want Your Instagram Likes, He Wants to Spark Your Cultural Curiosity

#54: Dapper Lou Doesn't Want Your Instagram Likes, He Wants to Spark Your Cultural Curiosity

The Brooklyn creative talks about photography as a means to educate, his love-hate relationship with social media and more.

Listen
8.8K 4 Comments

Elliott Wilson Breaks Down the Art of Creating Playlists

Elliott Wilson Breaks Down the Art of Creating Playlists

He also talks the state of music and music journalism, JAY-Z and so much more.

Listen
5.4K 5 Comments

More ▾
 
Episode Transcript

Father Is Taking Awful Records to the Next Level

The Atlanta star talks RCA deal, working with Adult Swim, being a creative from Atlanta, and so much more.