Business of HYPE With jeffstaple: HYPEBEAST Founder Kevin Ma Announces HYPEFEST

Our first ever festival will take place October 6 & 7 in Brooklyn, NY.

listen
Business of HYPE With jeffstaple: HYPEBEAST Founder Kevin Ma Announces HYPEFEST
Business of HYPE
8,236 Hypes 14 Comments

On this very special episode of Business of HYPE, HYPEBEAST’s Founder and CEO Kevin Ma announces plans for our most ambitious project to date, our first ever festival, aptly dubbed Hypefest.

Having conceived the idea a fews years ago when cultural and musical festivals were beginning to boom all around the globe, Kevin didn’t push forward with the idea until we successfully brought together the most influential movers and shakers in our various spheres of culture at the inaugural HB100 dinner party at Art Basel Miami in December 2017. Having then decided he would turn this longtime dream into a reality, Kevin enlisted streetwear giants Hiroshi Fujiwara and Sarah Andelman to help with the creative direction, one that centers on educating and inspiring our legions of fans, all while bringing your favorite aspects of our digital world to the physical one.

While we can’t dive into the specifics of Hypefest just yet, we can tell you that it’ll happen during the weekend of October 6 and 7 in Brooklyn, New York. Your favorite brands from all over the world have come together to create exclusive goods and experiential pop-up spaces just for you, alongside musical performances, informational discussion panels, interactive installations, and so much more. And best of all, tickets are FREE!

Registration for Hypefest opens Tuesday, September 18, so keep it locked to hypebeast.com, hypefest.com and the Hypefest Instagram page to stay up to date on the latest announcements.

Read Full Article
Interviewer
JEFFSTAPLE
Director
DANIEL NAVETTA/BYT.NYC
Producer
JADE CHUNG/HYPEBEAST
Photographer
Eddie Lee/HYPEBEAST
Editor
Robert Marshall/HYPEBEAST
More

What to Listen to Next

Business of HYPE With jeffstaple, Episode 20: Yassine Saidi of PUMA

Business of HYPE With jeffstaple, Episode 20: Yassine Saidi of PUMA

The global head of Select, PUMA’s lifestyle and collaborations division, details his exciting career path with great advice along the way.

Listen
6,022 Hypes 3 Comments
#55: Coltrane Curtis, the Godfather of Influencer Marketing

#55: Coltrane Curtis, the Godfather of Influencer Marketing

The Team Epiphany founder talks the evolution of influencers, what went wrong, and where we go from here.

Listen
6,589 Hypes 12 Comments
Business of HYPE With jeffstaple, Episode 19: George Bamford

Business of HYPE With jeffstaple, Episode 19: George Bamford

Bamford Watch Department’s founder details how he reignited the lost art of personalization in the age of mass production.

Listen
3,504 Hypes 1 Comments

#54: Dapper Lou Doesn't Want Your Instagram Likes, He Wants to Spark Your Cultural Curiosity

#54: Dapper Lou Doesn't Want Your Instagram Likes, He Wants to Spark Your Cultural Curiosity

The Brooklyn creative talks about photography as a means to educate, his love-hate relationship with social media and more.

Listen
4,721 Hypes 4 Comments
Sound Check #10: Elliott Wilson Breaks Down the Art of Creating Playlists

Sound Check #10: Elliott Wilson Breaks Down the Art of Creating Playlists

He also talks the state of music and music journalism, JAY-Z and so much more.

Listen
3,034 Hypes 5 Comments
Business of HYPE With jeffstaple, Episode 18: Josh Luber of StockX

Business of HYPE With jeffstaple, Episode 18: Josh Luber of StockX

Luber likes to attribute his success to serendipity, but as you’ll learn, it took nothing short of hard work and sacrifice.

Listen
11,912 Hypes 7 Comments
More ▾