Jordan Brand, in cooperation with Footaction, has opened a conceptual retail shop, which not only casts a spotlight on brand new drops but also pays homage to past releases. Within the monumental 25,000 square-foot space lies an area dedicated to the full Air Jordan sneaker legacy, fronting every AJ sneaker ever to hit the scene.
Other notable features include a tech-advanced Flight Lab that offers product customizations and diagnostic performance testing, while the Twin Flight Lounge speaks on the brand’s historic lineage, in addition to displaying notable artist features. Lastly, the open air Flight Deck is a rooftop area that gives way to a decorated, regulation-size basketball court. Flip through the gallery above for a closer look at Jordan Brand’s newest retail space.
In case you missed it, Daniel Arsham talked adidas FUTURECRAFT 4D collab at the launch event.