Is Virgil Abloh's Off-White™ Teaming up With Nike for a World Cup Release?

Another major Swoosh partnership for Abloh.

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Virgil Abloh and his brand Off-White™ are off to a busy start this 2018. While we’re still seeing some residual effects of his grand Nike collab, it looks like Abloh has another trick up his sleeve for this summer — a Swoosh partnership involving World Cup soccer.

The global sports event starts this June and takes place in Russia. As for the suspected team-up, it looks like a leak by way of Twitter account @py_rates revealed that there will be apparel and a soccer ball release involved in the drop. Unfortunately, there is no word of a release month or specific date for the capsule. There also might still be a chance of a footwear model being included, but no hard evidence as of yet. With World Cup being already such a big event, the addition of a Virgil partnership should get Swoosh fans even more excited.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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