'Skateboarding Is Not a Fashion' Chronicles the Full History of Skateboard Apparel

A book created by skateboarders for skateboarders.

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Skateboarding Is Not a Fashion is a full-color coffee table book that chronicles the history of skateboard fashion told by prolific skateboard personalities. The book gives a decade-by-decade overview of the culture featuring all the brands and riders that shaped the way skateboarders dressed and carried themselves.

From its roots in the ’50s as an offshoot of surfing culture to the skulls and neon of the ’80s, the Goofy Boy ’90s, and ’00s outbreaks of Pissdrunx and preppy high fashion; the authors have taken great effort to document all aspects of this aesthetic movement. Visuals are provided by original pieces from the vast collection of the Museum of Skateboard History in Berlin, while the story is told based on the insight and memories of skateboard celebrities like Tony Alva, Christian Hosoi, Steve Caballero, Jim Phillips and more.

Preorder Skateboarding Is Not a Fashion now on Amazon or purchase the book for $60 USD on February 1. The book will be accompanied by a touring exhibition on skate fashion history
 at global House of Vans locations. Check Gingko Press or Vans’ website for details and make sure to share your thoughts in the comment section below.

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