Shang-Hi! Palace Skateboards Is Officially Opening a Shanghai Flagship Store
The London imprint continues its strategic push into the East with exclusive commemorative drops arriving this May.
Summary
- London-based streetwear label Palace Skateboards is preparing to officially open the doors to a new retail location in Shanghai
- The highly anticipated launch will maintain the brand’s tradition of offering a selection of exclusive commemorative items to celebrate the new space
- The new retail outpost and its accompanying regional drops are scheduled to officially open to the public on May 23
London-based streetwear imprint Palace Skateboards is officially expanding its global footprint with the grand opening of a new retail flagship in Shanghai.
For over a decade, Lev Tanju’s irreverent skate label has steadily transformed from a localized Soho phenomenon into a globally recognized institution. A crucial element of Palace’s enduring cultural relevance has always been its highly curated brick-and-mortar experiences. Hypebeast has extensively documented the brand’s steady international march, from the pivotal openings of its New York and Los Angeles outposts to its massive strategic push into Asia with a recent Hong Kong opening. Following the blueprint set by its wildly successful Tokyo location and the recent hype surrounding its Seoul flagship, the Shanghai space marks another significant milestone in the label’s Eastern expansion.
True to the brand’s historical playbook, a new Palace store opening is synonymous with localized hype. Just as the brand’s previous inaugurations were celebrated with legendary, region-specific iterations of the iconic Tri-Ferg logo, the upcoming Shanghai launch will be accompanied by a lineup of exclusive commemorative items. By pairing its distinct, tongue-in-cheek British skate heritage with localized drops, Palace continues to reward its global community while reinforcing the scarcity and collectibility that has defined its output since day one.
The new Palace Skateboards Shanghai location and its exclusive commemorative items will officially launch on May 23. Stay tuned for more details.
