Take a Look Inside the New Palace Skateboards Hong Kong Flagship Store

Summary

• Palace Skateboards opens its first Hong Kong standalone store in Causeway Bay on February 7, featuring a design inspired by the historic Tai Kwun police station

• The retail space blends heritage brickwork with custom Tri-Ferg neon installations and architectural elements featuring the brand’s iconic bulldog motif

• The launch includes an exclusive collaboration with South China FC (SCAA) alongside limited-edition varsity jackets and apparel featuring traditional Chinese symbols

Palace Skateboards is officially planting its flag in the heart of Causeway Bay, marking its debut standalone presence in Hong Kong on February 7, 2026. Nestled in the vibrant heart of Causeway Bay, the store serves as a sophisticated architectural tribute to the city’s dual identity. The design draws heavy inspiration from the historic Tai Kwun Police Headquarters Block, utilizing classic brick tiling that mirrors the Former Police Station Compound. This historical foundation is electrified by Palace’s signature subversion, blanketing the exterior in a hypnotic rhythm of neon signage that pays homage to Hong Kong’s most iconic visual hallmark, while a Tri-Ferg neon embedded along the side façade further extends the store’s presence beyond the main frontage.

The interior is a multi-sensory immersion into the brand’s idiosyncratic world, where the material language of brick and tile continues across the floors and walls. Guests are greeted by a Tri-Ferg neon embedded directly into the flooring, flanked by a sculptural, illuminated P-shaped neon bench and a massive video installation that anchors the space. Custom geometry defines the environment, from P-shaped ceiling fixtures to the brand’s infamous bulldog motif emerging physically from the architecture as playful visual moments. Even the fitting rooms offer an unexpected detail, featuring bespoke bulldog neon artwork embedded into the walls to blend British irreverence with local craftsmanship.

To mark this milestone, Palace is launching a highly curated range of Hong Kong-exclusive pieces that celebrate the region’s rich cultural tapestry. The centerpiece is a historic collaboration with South China FC (SCAA), featuring a technical tracksuit, jersey, and cap that pay homage to one of the city’s most storied football teams and the sport’s longstanding influence on Palace’s design language. The commemorative drop is rounded out by varsity jackets, hoodies, and accessories emblazoned with reimagined dragons and yin-yang symbols—ancient motifs drawn from Chinese philosophy and filtered through the distorted, high-energy lens of Palace.

Against the backdrop of the neon-drenched convergence of heritage and skate culture, Hypebeast caught up with co-founders Gareth Skewis and Lev Tanju for an exclusive conversation before the store opened to the public. Take a read below at our conversation.

Hypebeast: Why did you choose the city of Hong Kong for your next flagship store?

Gareth Skewis: Well, first of all, Hong Kong has had a really good skate scene, and we know lots of people from here from years ago and from mainland China. At least for me, Hong Kong has always been a really interesting city, where it obviously has Asian culture, but it has a Western history as well. It’s just a really exciting city. So we’re really happy to be here.

Neon is integral to the city of Hong Kong. Was it important to have that historical touch to the store?

GS: When we designed the store, we were aware of the history of the neon of the city from the pawn shops and all that stuff. It was very quintessential to for us to add that neon for our store.

Was it a natural progression for the brand to enter Hong Kong?

LT: It’s one of the coolest cities in the world and it’s one of the most beautiful so it’s an iconic city, and that’s something we’re drawn to. Doing unexpected cities for us is cool sometimes too, but Hong Kong is visually one of my favorite cities. It’s beautiful and so rich in heritage and I like the way that there’s so much retro stuff. When you talk about the neons, that’s one of my favorite things.

GS: I think it’s got a different energy to the other places where we have retail, not that one is better or worse at all. They just have very different flavors. And as Lev said, we’ve always been drawn to things that are unique, and honestly, Hong Kong some of the most unique cities on the planet.

Something special for the Hong Kong store opening is your collaboration with the SCAA football club. It spoke a lot to community and was a pleasant surprise for the locals. For context, to many Hong Kongers, SCAA holds a nostalgic spot in their youths as a meeting point for the community to play sports. How did the SCAA partnership come about?

GS: We’ve obviously got a long history in working within football, right from that first collaboration with Umbro in 2012 and then the things we’ve previously done with Juventus. I think if you understand football and you and hopefully we understand Hong Kong culture, that’s the club that you work with in Hong Kong.

Lev Tanju: We always like to do cool things for the city, especially with the local community in sports so partnering with SCAA was perfect.

Palace Skateboards Hong Kong
G/F, 42 Leighton Road
Causeway Bay, Hong Kong