Lo Heads Unite at Polo Ralph Lauren SNOW BEACH NYC Launch
With a special appearance from the man who made it famous.

Eddie Lee/Hypebeast

Eddie Lee/Hypebeast

Eddie Lee/Hypebeast

Eddie Lee/Hypebeast

Eddie Lee/Hypebeast

Eddie Lee/Hypebeast

Eddie Lee/Hypebeast

Eddie Lee/Hypebeast

Eddie Lee/Hypebeast

Eddie Lee/Hypebeast

Eddie Lee/Hypebeast

Eddie Lee/Hypebeast

Eddie Lee/Hypebeast

Eddie Lee/Hypebeast

Eddie Lee/Hypebeast

Eddie Lee/Hypebeast

Eddie Lee/Hypebeast

Eddie Lee/Hypebeast

Eddie Lee/Hypebeast

Eddie Lee/Hypebeast

Eddie Lee/Hypebeast

Eddie Lee/Hypebeast

Eddie Lee/Hypebeast

Eddie Lee/Hypebeast

Eddie Lee/Hypebeast

Eddie Lee/Hypebeast

Eddie Lee/Hypebeast

Eddie Lee/Hypebeast

Eddie Lee/Hypebeast

Eddie Lee/Hypebeast

Eddie Lee/Hypebeast

Eddie Lee/Hypebeast
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Loyal Lo Heads flocked in droves to Polo Ralph Lauren’s flagship store in SoHo, New York City for a chance to nab highly limited wares from the SNOW BEACH launch. Patrons waiting on the meandering line near the entrance adorned vintage sportswear heat spanning anoraks, down jackets, hoodies, Polo Bear knitwear, five-panel caps with branded patches, and more. Of course, hip-hop legends Just Blaze and Raekwon made appearances at the event sporting pullovers from the “Color” and “Black & White” range, respectively.
Peep the slideshow above and let us know if you copped anything from the drop.