Lo Heads Unite at Polo Ralph Lauren SNOW BEACH NYC Launch

With a special appearance from the man who made it famous.

Fashion
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Loyal Lo Heads flocked in droves to Polo Ralph Lauren’s flagship store in SoHo, New York City for a chance to nab highly limited wares from the SNOW BEACH launch. Patrons waiting on the meandering line near the entrance adorned vintage sportswear heat spanning anoraks, down jackets, hoodies, Polo Bear knitwear, five-panel caps with branded patches, and more. Of course, hip-hop legends Just Blaze and Raekwon made appearances at the event sporting pullovers from the “Color” and “Black & White” range, respectively.

Peep the slideshow above and let us know if you copped anything from the drop.

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Keith Estiler Managing Editor, Hypeart

Keith Estiler is a New York-born curator, writer, and the Managing Editor of Hypeart, the contemporary art arm of Hypebeast. Based in NYC, Keith heads up editorial strategy at the intersection of contemporary art and culture, capturing the icons and outliers of both the local and international scenes. He has curated exhibitions worldwide, dedicated to championing the emerging voices and subcultures currently redefining contemporary visual culture.

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