Pharrell Teases Brand New adidas Sneaker Silhouette

Dropping next month alongside the Dame 4 BAPE, Futurecraft 4D, Harden Vol.2 and more.

Footwear
43.0K 29 Comments

Next month, adidas will be unleashing a two-day event at the 747 Warehouse in Los Angeles, centering around live music, basketball culture and exclusive drops. In line with the latter, Pharrell took to Instagram to tease a sneaker releasing at the event.

With an all-yellow sock-like upper, red wavy-style pattern and green accents, the shoe looks to be an entirely new silhouette, dubbed the “BOOST You Wear,” or BYW. With a chunky BOOST sole and perforations around the toe, the sneaker seems ideal for the upcoming warmer weather. Other events to look forward to at the 747 Warehouse include live music, appearances from the likes of James Harden and Kareem Abdul-Jabbar, and exclusive sneaker releases like the Harden Vol. 2, Dame 4 BAPE and FUTURECRAFT 4D, alongside new Alexander Wang and Y-3 models.

Check out the new silhouette above and sign up for the event here, which begins February 16. Most recently, Pharrell and adidas teased a “Light Tan” Tennis Hu sneaker.

Read Full Article

What to Read Next

Pharrell and adidas' VIRGINIA Jellyfish Sneaker Officially Drops Next Week
Footwear

Pharrell and adidas' VIRGINIA Jellyfish Sneaker Officially Drops Next Week

After the new sneaker from the duo quickly sold out in a limited release via Pharrell’s new VIRGINIA platform on Thursday.

Pharrell's adidas VIRGINIA Adistar Jellyfish Appears in "Blue"
Footwear

Pharrell's adidas VIRGINIA Adistar Jellyfish Appears in "Blue"

Dropping exclusively at the adidas Brand Center in Las Vegas today.

Pharrell's adidas Adizero Evo SLs Are Ready to Race
Footwear

Pharrell's adidas Adizero Evo SLs Are Ready to Race

The duo is back with more running shoes, this time presenting two colorways of a more accessible model.


Official Images of The Pharrell x adidas VIRGINIA Jellyfish "Green"
Footwear

Official Images of The Pharrell x adidas VIRGINIA Jellyfish "Green"

A bold green color treatment has surfaced, evoking Pharrell’s deep green Humanrace hues.

The North Face Purple Label's Spring/Summer 2018 Range Brims With Vintage-Style Wares
Fashion

The North Face Purple Label's Spring/Summer 2018 Range Brims With Vintage-Style Wares

Pre-technical outerwear and relaxed soft goods.

Takashi Murakami & Virgil Abloh Tease Collaborative Tote Bag
Fashion

Takashi Murakami & Virgil Abloh Tease Collaborative Tote Bag

Embrace the “FUTURE” and respect “HISTORY.”

Grailed 100 Fall/Winter 2018 Drop Showcased in New Editorial
Fashion

Grailed 100 Fall/Winter 2018 Drop Showcased in New Editorial

The drop features rare pieces from Rick Owens, Raf Simons, Supreme, Jil Sander and more.

Saturdays NYC Hits the Beach for Washed-Out Spring/Summer 2018 Lookbook
Fashion

Saturdays NYC Hits the Beach for Washed-Out Spring/Summer 2018 Lookbook

Wide silhouettes, organic hues and lush dye treatments.

Balenciaga Enters Games of Poetic Terrorism In Our Latest Editorial
Fashion 

Balenciaga Enters Games of Poetic Terrorism In Our Latest Editorial

Featured in HYPEBEAST Magazine Issue 20.

SOPHNET. Gets Season-Ready With Spring/Summer 2018 Part Three
Fashion

SOPHNET. Gets Season-Ready With Spring/Summer 2018 Part Three

“PANTHER COUNTRY.”


BAPE & Dr. Martens Announce Giveaway at London Pop-Up
Footwear

BAPE & Dr. Martens Announce Giveaway at London Pop-Up

Free shoes for 80 people.

SOPHNET. & GREGORY Team up on Camouflage Capsule
Fashion

SOPHNET. & GREGORY Team up on Camouflage Capsule

Spanning luggage and apparel.

Take a Look Inside Korea's First Apple Store
Tech & Gadgets

Take a Look Inside Korea's First Apple Store

Putting down roots in Seoul.

Dutch Police to Stop & Question Kids in Designer Clothes
Fashion

Dutch Police to Stop & Question Kids in Designer Clothes

Keep your heat under wraps.

The Weeknd to Appear on 'Black Panther' Soundtrack
Music

The Weeknd to Appear on 'Black Panther' Soundtrack

Reportedly a Kendrick Lamar collaboration.

A Closer Look at the Vetements x SWEAR London Collaboration
Footwear

A Closer Look at the Vetements x SWEAR London Collaboration

Taking chunky sneakers to another level.

More ▾