Dior Homme Reinterprets the Classic Suit for Spring/Summer 2018 Denim Campaign
Double denim and high-quality tailoring collide.
During the last month of 2017, Dior Homme‘s artistic director Kris Van Assche opened up to us about his plans for his brand’s Spring 2018 campaign and gave an exclusive look at its BMX-influenced narrative. With 2018 here, Dior Homme now launches the next leg of its Spring/Summer 2018 movement.
Focusing on denim offerings, the latest promotional vignette for the Dior Homme Spring/Summer 2018 campaign introduces a “casual re-interpretation of the tropes of a Dior Homme suit.” Utilizing the concepts of “double denim” and classic tailoring, the luxury label’s latest range blends together indigo, black and bleached colorways with workwear influences and contemporary fits to create a bold rework.