adidas Shows Love for the BVG With the EQT Support 93/17
Giving wearers free BVG access for a year.
The connection between adidas and Germany is tightly intertwined, but the relationship between the Germans who wear the sneakers and ride the BVG (Berlin Verkehrsbetriebe) is just as tight. That’s why the label is paying homage to the transit authority with its latest EQT Support 93/17.
Featuring a BOOST midsole, the shoe sees its lateral side with a black knit upper with grey nubuck details while opposite has white inner toe stitching with the medial vamp featuring a collection of embroidered shapes –one being a yellow heart in reference to a BVG campaign. The laces are pixelated in black and yellow with the asymmetrical heel panel employing the same pattern scheme of the vehicles’ seats. Interestingly, the tongue embodies a mock ticket yet grants wearers a year’s access to the BVG.
With only 500 being made, the shoes will be available for €180 EUR (approximately $215 USD) at Overkill Berlin and adidas Originals Flagship Store in Berlin.
In other sneaker news, the Nike Speed Turf Max is set to make a comeback.