Virgil Abloh Partners With Snapchat for Animated Selfie Lens

Express yourself with Abloh’s signature typeface.

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Fashion
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Snapchat and Designer Virgil Abloh have come together to bring a new selfie Lens ahead of Off-White™‘s show at Paris Fashion Week. Starting today, Snapchat users can augment their face and surroundings with diagonal, black-and-white special effects credited with Abloh’s signature typeface, “YOUR PHONE” C/O VIRGIL ABLOH ™.

This can be accessed like every other Lens option, by going to the camera screen in the Snapchat app, tapping on a face, and swiping through the carousel of options. The Lens is available to the Snapchat community on iOS and Android for a few days during Paris Fashion Week.

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Snap Inc.

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