In recent months, every single new item attached to the OFF-WHITE has been the subject of a hype-propelled media frenzy. Most significantly, Virgil Abloh and company’s collaborative efforts have received a great deal of attention; from Champion to Nike, established and well-respected companies are rushing to work with the celebrity-cosigned label.
Recently, OFF-WHITE’s collaborations with Nike have been taking over the spotlight; tennis champion Roger Federer even wore Virgil Abloh x Nike Air Jordan 1 to one of his recent performances. Now, OFF-WHITE and Nike’s joint run of shoes is receiving more attention for the pairing’s Air Max 90 rework.
The OFF-WHITE x Air Max 90 “Ice” was originally revealed via leaked product pictures that hit the internet this past May. Two months later, cleaner shots emerged, giving fans a much better preview of the anticipated sneaker. Now, we’re finally receiving a set of high-quality photos that perfectly represent what the OFF-WHITE x Air Max 90 “Ice” has to offer.
Delivered as a lean on-feet editorial, this new trio of shots cleanly shows off what fans can expect to see in-person soon. As you can view in the gallery above, the OFF-WHITE x Air Max 90 “Ice” is built around a blend of lighter colors like gray, white and more; slight streaks of black and red are instantly noticeable, but not overdone, leading to a balanced design.
You can check out the OFF-WHITE x Air Max 90 “Ice” for yourself above, and stay tuned for more information regarding the shoe and further collaborations between the two companies.