A Recap of Nike's Official NBA Jersey Unveiling in Los Angeles

Nike’s got now, not next.

By
Sports
6,393 Hypes 0 Comments

Over the past weekend, Nike took its talents to Los Angeles to officially reveal its selection of NBA jerseys. During the unveiling, Nike shared its forthcoming Association, Icon and standout Statement jerseys to those invited, causing a sea of opinions and intrigue. During the festivities, representatives from each NBA team were in attendance such as Kevin Durant, Blake Griffin, J.R. Smith, Paul George and Karl Anthony-Towns just to name a few. To top off the reveal, Travis Scott blessed those in attendance with a surprise performance as he rocked the Association edition of Chris Paul’s new Houston Rockets jersey.

In addition to Nike’s NBA jersey event, the Swoosh also celebrated the 35-year anniversary of its iconic Air Force 1 silhouette. Nike paid homage to the heritage of the sneaker by housing some of its most memorable iterations in addition to teasing what’s next to come in its special NBA Air Force 1 plus its upcoming SF AF-1 High. This experience also provided an added bonus as participants were able to customize their own pair of Air Force 1s via notable artists from LA.

Take a deeper look at the Nike’s NBA Jersey reveal and Air Force 1 celebration above and let us know your thoughts. You can also check out Nike’s new Therma Flex Showtime Warm-up Jacket, new socks and find out more information on how the new jerseys can connect to your smartphone.

Read Full Article

What to Read Next

Commune de Paris Targets The "TOURIST" for Fall/Winter 2017 Lookbook
Fashion

Commune de Paris Targets The "TOURIST" for Fall/Winter 2017 Lookbook

Refined workwear.

Burton & Danner Craft the Perfect Snowboard Boot
Footwear

Burton & Danner Craft the Perfect Snowboard Boot

Functionality meets form.

Gucci's Spring/Summer 2018 Collection Taps Bugs Bunny, Snow White & Evel Knievel
Fashion

Gucci's Spring/Summer 2018 Collection Taps Bugs Bunny, Snow White & Evel Knievel

Soak up all the gaudy goodness.


McLaren Unveils the Ultimate Vision GT for 'Gran Turismo Sport'
Gaming

McLaren Unveils the Ultimate Vision GT for 'Gran Turismo Sport'

A car the manufacturers may develop in 2030.

Christopher Raeburn & PORTER Connect for a Small Bag Capsule
Fashion

Christopher Raeburn & PORTER Connect for a Small Bag Capsule

Complete with white logo details.

Amazon Is Working on Alexa-Powered Smartglasses
Tech

Amazon Is Working on Alexa-Powered Smartglasses

Alongside a new home security device.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.