Louis Vuitton Has Been Named the Best Fashion Brand in the World

Partly due to its Supreme collaboration.

Fashion
25,600 Hypes 0 Comments

It’s been a big year for Louis Vuitton, with the legendary luxury brand’s Supreme collaboration dominating headlines and resale prices. The brand’s performance has also been recognised by global brand consultancy Interbrand, which has named Louis Vuitton as the best fashion brand in the world. The French label sits in 19th place overall, coming above Hermès (32nd), Gucci (51) and Burberry (86). The ranking is based on the brand’s financial performance as well as its influence over customer choice and its ability to command a premium price.

Explaining fashion brands’ performance to Business of Fashion, Rebecca Robins, the global director at Interbrand, referenced the Louis Vuitton x Supreme collaboration: “It’s their relationship between brand and culture and they are doing it in a way that is of the moment and relevant but also sustainable. It’s not a flash-in-the-pan. It’s well thought through, strategically driven and delivered with the strength of their conviction.” The collaboration was also named as a key reason for LVMH’s increased sales performance earlier this year.

Aside from the fashion brands on the list, Apple has continued its run at number one in the overall rankings, with Google and Microsoft meaning that the tech industry fills the top three places. Other big changes to this year’s list see Facebook named as the biggest grower over the past year, as well as Tesla making its first appearance in the top 100.

For more from Louis Vuitton, read about how Kim Jones — the brand’s creative director of menswear — became the precursor to modern streetwear, as well as everything else we learnt from his appearance at London’s “OFF-CAMPUS.”

Read Full Article

What to Read Next

Louis Vuitton’s Second NIGO Collaboration Has Officially Landed
Fashion

Louis Vuitton’s Second NIGO Collaboration Has Officially Landed

“A new generation of menswear”.

Louis Vuitton Publishes 2021 City Guides and Fashion Eye Books
Fashion

Louis Vuitton Publishes 2021 City Guides and Fashion Eye Books

Each offering unique perspectives on 15 cities.

Sotheby's Enters Streetwear With Supreme Skatedeck Auction and Louis Vuitton Drop
Fashion

Sotheby's Enters Streetwear With Supreme Skatedeck Auction and Louis Vuitton Drop

Following a series of major sneaker sales.


Louis Vuitton’s Fall 2021 Capsule Collection Uses Every Color of the Rainbow
Fashion

Louis Vuitton’s Fall 2021 Capsule Collection Uses Every Color of the Rainbow

Featuring monogram topstich outerwear, cashmere sweaters and more.

Gosha Rubchinskiy Explains How '90s Style Inspired His Spring/Summer 2018 Collection
Fashion

Gosha Rubchinskiy Explains How '90s Style Inspired His Spring/Summer 2018 Collection

Burberry and ravegear all the way.

The Vectrix VX-1 Maxi Scooter Gets Reworked Into an Ultra-Streamlined Motorcycle
Automotive

The Vectrix VX-1 Maxi Scooter Gets Reworked Into an Ultra-Streamlined Motorcycle

Ride into the future.

Azuma Makoto Composes and Decomposes Flowers at Rio Exhibit
Art

Azuma Makoto Composes and Decomposes Flowers at Rio Exhibit

To contemplate the meaning of life and death.

A Closer Look at the Air Jordan 5 Retro "Flight Suit"
Footwear

A Closer Look at the Air Jordan 5 Retro "Flight Suit"

Coming in sizes for the whole family.

FMACM's Graphic-Heavy Fall/Winter 2017 Taps Religious & War Motifs
Fashion

FMACM's Graphic-Heavy Fall/Winter 2017 Taps Religious & War Motifs

“People are Business”/”Jesus Wept.”


Nike Reveals the Air Max Flair SE in a Fall-Ready Olive Colorway
Footwear

Nike Reveals the Air Max Flair SE in a Fall-Ready Olive Colorway

The gift that keeps on giving.

The First 'Maze Runner: The Death Cure' Trailer Is Packed With Classic Action Shots
Entertainment

The First 'Maze Runner: The Death Cure' Trailer Is Packed With Classic Action Shots

The final film of the trilogy.

Mickey Mouse's Streetwear Cred Gets Immortalised Onto a BE@RBRICK
Design

Mickey Mouse's Streetwear Cred Gets Immortalised Onto a BE@RBRICK

Available in both 400% and 1000%.

Edison Chen Teases CLOT x Converse Fastbreak Mid Model
Footwear

Edison Chen Teases CLOT x Converse Fastbreak Mid Model

The latest sneaker from the collaboration.

The Upcoming Steven Spielberg Documentary Releases Its First Trailer
Entertainment

The Upcoming Steven Spielberg Documentary Releases Its First Trailer

With appearances by Leonardo DiCaprio and Martin Scorsese.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.