Earlier this spring, GQ announced that its “Best New Menswear Designers in America” initiative would include a small pool of international talent. Initiated in 2007 as a way to bring emerging American menswear designers to the fashion forefront, the program now includes the “Coolest Designers on the Planet” project with aspirations of reaching a wider global audience.
In collaboration with Gap, GQ has enlisted French brand AMI, Brooklyn-based Kinfolk and Tokyo’s United Arrows & Sons to create a special limited-edition capsule collection exclusive to the retailer. Each designer has been tasked with reimagining casual staples such as T-shirts, crewneck pullovers, button-down shirts, denims and accessories.
GQ Editor-in-Chief, Jim Nelson, had this to say about the project:
“We knew expanding this collaboration and taking it international would add vibrancy to the program, and this year’s amazing designers certainly brought it. Now comes the best part: We can’t wait to see the clothes hit Gap stores, because this year feels very special.”
The collection will debut on September 26 at participating Gap stores and via its online shop.
In other fashion news, listen in on Virgil Abloh and Kim Jones talk Nike collaborations.