Daily Paper Celebrates PUMA's 20-Year Partnership With African Soccer

Spotlighting the sportswear company’s work in Ghana.

By
Fashion
2,292 Hypes 0 Comments

For 20 years now, PUMA has maintained a solid relationship with African Football/Soccer, linking up with entities such as the Ghana Football Association. Focusing on the brand’s commitment to sports development in Africa, Daily Paper — led by Hussein Suleiman, Abderrahmane Trabsini, Jefferson Osei and others — has linked up with the sportswear powerhouse for a new Fall/Winter 2017 campaign.

Commemorating both the clothing collaboration and PUMA’s African Football partnership, Daily Paper has filmed a new visual to document some of PUMA’s work in Ghana. A joint effort with the Right to Play organization, PUMA has helped develop a new football pitch at Ghana’s Accra Senior Girls School; the fully-functional, well-constructed spot was built for the entire community and features everything from changing facilities to spectator seating. Along with the new area, PUMA has also outfitted the area’s home team with the proper equipment and gear.

You can check out Daily Paper’s documentation of PUMA’s longtime African Football/Soccer partnership above.

In addition, FENTY PUMA also unveiled its Spring/Summer 2018 highlights video.

Read Full Article
Image Credit
PUMA

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1076 Users Online

What to Read Next

A$AP Ferg Joins JNTHN STEIN & Sebastian Mikael on TJ Mizell's "Seasons"
Music

A$AP Ferg Joins JNTHN STEIN & Sebastian Mikael on TJ Mizell's "Seasons"

Mizell drops his debut single.

Nike's Flyknit Trainer "Bright Citron" Gets a Release Date
Footwear

Nike's Flyknit Trainer "Bright Citron" Gets a Release Date

When life gives you lemons, make Flyknit Trainers.

FBI Arrests NCAA Coaches and adidas Executive on Fraud and Corruption
Sports

FBI Arrests NCAA Coaches and adidas Executive on Fraud and Corruption

It’s only just begun.


DTLR & New Balance Create a 530 for St. Jude Children's Research Hospital
Footwear

DTLR & New Balance Create a 530 for St. Jude Children's Research Hospital

100% of profits go to charity.

Fenty PUMA Unveils Spring/Summer 2018 Runway Highlights Video
Fashion

Fenty PUMA Unveils Spring/Summer 2018 Runway Highlights Video

“Bringing the X Games to New York Fashion Week.”

All Signs Point to a Dwyane Wade & LeBron James Reunion in Cleveland
Sports

All Signs Point to a Dwyane Wade & LeBron James Reunion in Cleveland

Is it enough to beat Golden State or OKC?

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.