Kevin Durant Disses Under Armour, Sends Stocks Crashing

“Nobody wants to play in Under Armours.”

Sports
25,808 Hypes 0 Comments

During an interview on Monday night with Bill Simmons for his The Ringer podcast, NBA star and Nike pitchman Kevin Durant was not one to hold back about his affinity for his brand — and his dislike of teammate Stephen Curry‘s brand, Under Armour. Durant’s diss during the interview also caused Under Armour’s shares to tumble 2.8 percent on Tuesday to close at $15.34 USD.

In the podcast, Durant was offering his opinion on why the University of Maryland, which is sponsored by Under Armour, does not recruit better high school athletes. Durant, who played college basketball at Texas, a Nike school, has become one of Nike’s top players in basketball. In the interview Durant stated:

“For me, I didn’t want to go to Maryland. I didn’t want to stay home. I wanted to see what was outside that area. I don’t think a lot of kids, to be honest, they don’t choose Maryland unless they play in an Under Armour system coming up. Shoe companies have a real, real big influence on where these kids go. So, nobody wants to play in Under Armours, I’m sorry. Like, the top kids because they all play Nike.”

Listen to the full podcast below and skip to the 36-minute mark for the Under Armour talk.

Read Full Article
Photographer
Ezra Shaw/Getty Images
More

What to Read Next

Sneaker Con Attendees Flexed Their Grails and Hyped Customs in Hong Kong
Footwear 

Sneaker Con Attendees Flexed Their Grails and Hyped Customs in Hong Kong

Asia’s first ever sneaker convention.

Burger King Is Giving Free Burgers to the People It's Fired
Food

Burger King Is Giving Free Burgers to the People It's Fired

“Getting fired really sucks. But getting a free Whopper doesn’t.”

Joey Bada$$ Cruises Around the City for New "500 Benz" Video
Music

Joey Bada$$ Cruises Around the City for New "500 Benz" Video

The clip features the car at the center of the song’s title.


Vince Vaughn Gets Sent to a Brutal Prison in 'Brawl in Cell Block 99'
Entertainment

Vince Vaughn Gets Sent to a Brutal Prison in 'Brawl in Cell Block 99'

Watch the film’s lead trailer here.


H&M Will Release Justin Bieber's New 'Purpose' Merch
Fashion

H&M Will Release Justin Bieber's New 'Purpose' Merch

The merch lives on.

More ▾