ALYX’s founder Matthew Williams recently did an interview with GQ where he talks about his debut men’s collection. Inspired by S&M details, military influence and fine wool tailoring, Williams names his debut mens-only “E. 1999 Eternal” range as a reference to the title of a Bone Thugs-n-Harmony album. Fusing sustainability, thought and a lot of emotion into this series, Williams wants to shrug off the practice of purchasing fast-fashion items that could only be worn for a short amount of time. Contrary to laid-back California, where Williams was born, pieces in the collection are made with upcycled materials and convey emotions — including a T-shirt with bold text, which rounds out Williams’ aspiration for one to express themselves through clothing.