UA ICON Is Under Armour's First Foray Into Sneaker Customization
You have the option of using your own image or choosing limited edition prints.
Under Armour is now getting into the sneaker customization game. Called UA ICON, the new platform allows customers to choose three types of footwear (at the moment) — the Curry 1, Highlight and ClutchFit Force 3.0 — and apply some creative personal designs on them. For one, you can upload images into UA’s interactive design template and size them as you please. There will also be customizable patterns and numerous color choices. Finally, there will also be limited edition prints. According to UA, you can customize as many shoes you desire. Plus, if ordered today online, you can receive yours around mid-July.
You can customize your sneakers now at UA ICON. As for pricing, the Curry 1 will cost you $160 USD (men)/ $130 (youth), ClutchFit Force 3.0 (men/women) for $250 USD, and Highlight for $160 USD.
