Getty Images Recruits Campbell Addy to Bring Diversity to Stock ImagesPart of the company’s “drive to produce and offer imagery which better represents diverse audiences.”
Getty Images has teamed up with one of photography’s rising stars, Campbell Addy, to create a series of more diverse stock images. The 42 portraits feature a selection of men and women represented by Nii Agency, the modelling agency founded by Addy that is committed to showing more interesting and diverse models. This first series of images is the start of an ongoing collaboration between the highly respected editorial photographer and the stock image giants, with Getty describing it as being part of the company’s “drive to produce and offer imagery which better represents diverse audiences.”
Speaking about working with Getty, Addy said:
It’s great for such a conglomerate in the creative industry to be picking up young creatives such as myself and truly collaborating, I believe it’s setting a precedent. It is my aim with the portraits I have created to highlight and celebrate diversity in society and ultimately drive positive change in visual language. It’s something I’m really passionate about so it’s incredibly exciting to be taking action in partnership with Getty Images.