adidas CEO Confirms Brand Will Not Sell Reebok

“We are still very confident of the strategic position of the brand.”

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Fashion
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Reuters has just reported that adidas CEO Kasper Rorsted announced at the annual general meeting that the brand will not be selling off its struggling Reebok brand. Shareholders want Reebok sold but Rorsted said he believes the brand can be profitable once again after restructuring. “We are not going to sell Reebok because we are still very confident of the strategic position of the brand. We are convinced the measures we are taking are going to be successful,” he said to AGM.

Let us know your thoughts below and check out this piece on why adidas needs Reebok.

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Photographer
Dan Regan

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