Virgil Abloh‘s popular fashion brand OFF-WHITE has opened a new store in Hong Kong. Called the “PERMANENT STORE,” the new space is the brand’s ninth store in the world and its second in Hong Kong. Solidifying the brand’s ongoing expansion into the Asian market, the store measures in at 746 sq. ft. and was designed by Abloh himself. It features an industrial aesthetic with exposed concrete, exposed ceilings and grids. The two-level space also features an abundance of gilded accents with gold fixtures and countertops. If you’re in town, make sure to visit the new space and also check out OFF-WHITE’s Toronto store.
OFF-WHITE c/o™ Virgil Abloh Hong Kong
Queen’s Road Central
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