Burn Rubber Shows Pride for Detroit With a Red Wings-Inspired Reebok Bolton

Honoring the city’s beloved hockey team and new stadium.

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Michigan retailer Burn Rubber has always shown love for the city of Detroit, always pushing forward the culture of sneakers, streetwear and sports. For its newest collaboration, the trusted shop is linking up with Reebok on a special Bolton model — the design is inspired by the Detroit Red Wings, one of the most celebrated teams in the NHL.

Furthermore, the city of Detroit is in a resurgence with new businesses and developments going up. Namely, there will be a new stadium for the Red Wings. The Little Caesars arena will be their new home, replacing the Joe Louis Arena. As for the shoes, you can see the hockey team’s colors throughout the silhouette — red, white, and black are patterned on the leather and perforated suede. The speckled panels on the back heel finishes up the kicks nicely.

The Detroit Red Wings x Burn Rubber x Reebok Bolton releases online at 12 a.m. EST on 3/11 exclusively at BurnRubberSneakers.com.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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