2018 is undoubtedly set to be another big year for Virgil Abloh‘s continuing “The Ten” collaboration with Nike. One sneaker, however, will not be part of the eagerly anticipated drop – a Spanish store posted a heretofore unseen collaborative HyperAdapt on Instagram as part of an elaborate prank.
Spain’s el Día de los Santos Inocentes (“Day of the Holy Innocents”) celebration, held yearly on December 28, is the country’s answer to April Fools’ Day. Pranksters and reputable news sources alike attempt to pass off jokes as fact, teasing the naïve. In the early hours of the day, retailer Sivasdescalzo posted a lifelike photo of a never-before-seen Virgil Abloh x Nike HyperAdapt sneaker. The model’s exclusivity and the Midas touch of “The Ten” made for a shockingly desirable shoe, attracting over 5,000 likes. Unfortunately, the shoe isn’t real and was created for el Día de los Santos Inocentes to fool fans.
Even though the HyperAdapt won’t be receiving the Abloh treatment anytime soon, time will tell what the designer has in store for 2018 — which apparently doesn’t include these strikingly similar-looking Air Force 1 Nike invitations. Meanwhile, the hugely in-demand “The Ten” recently restocked on Nike’s SNKRS app.