Nike Reinvents a Classic with New Air Huarache Drift Premium

A nod to the Nike Air Trainer Huarache ’94.

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With over 26 years of iterations, Nike launches the Air Huarache Drift Premium for 2018.

Sporting materials from past models, like neoprene and mesh, the Drift provides technical updates while preserving the essence of the classic silhouette. Looped lace holders are added for a snuggier hold on the foot, along with a detachable midfoot strap that can be fitted for the desired comfort. However for those who forgo the foot strap, the Swoosh brand threw in lace locks to use with either the violet or 3M reflective orange laces.

The color-blocking features a black upper on a white midsole with hints of orange found on the sole and heel, while “Rush Violet” can be found on the ankle collar and lace loops. Lastly, final details include the “Nike Air” embossing, the prevailing Huarache tongue logo and a “1994” imprint on heel loop — a nod to the Air Trainer Huarache ’94 .

Starting at $140 USD, the shoe will be available starting January 25 at select Nike Sportswear retailers and Nike’s website. For more sneaker news, watch Bünyamin Aydin of Les Benjamins build custom AF1’s.

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Jamier Boatman-Harrell
Jamier Boatman-Harrell Creative Director

Jamier Boatman-Harrell is a Brooklyn-based Creative Director and writer at Hypebeast, with nine years of experience shaping culturally driven editorial and brand storytelling. He focuses on uncovering overlooked perspectives and translating them into narratives around identity, community, and self-expression. He wrote the Kaytranda cover story for Hypebeast Magazine #35, and is a fellow in The Center for Fiction/Susan Kamil Emerging Writer Fellowship.

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