Dickies Taps FILA for Heavily Branded Collaborative Drop
Colorful, oversized gear is loaded up with logos.
Dickies continues to roll out powerhouse collaborations. Its recent Dragon Ball Z team-up is followed a new joint effort with Italian sportswear powerhouse FILA, focusing on a capsule of branded goods.
A brief selection of garments is plastered with co-branding, ranging from fused logos to all-over prints. A quartet of colorful hoodies see a bi-color FILA logo emblazoned on the front, with “DICKIES” printed inside the top bar of the “F.” A pair of oversized T-shirts offer similar designs. Meanwhile, a white hoodie incorporates both brands’ logos in an all-over print that covers its front and rear. All goods sport Dickies and Fila tags on the left outseam and lower left front.