Last week, KITH and
Long Live the King follows The King, from a small kid growing up in Akron, Ohio to becoming the face of the NBA and how he has become the most dominating force in the game. The documentary is told by pivotal figures who experienced the legendary success story firsthand. Key figures include LeBron’s business partner and UNINTERRUPTED CEO Maverick Carter, LeBron’s former St. Vincent-St. Mary H.S. coach Keith Dambrot, Nike executive Lynn Merritt — who signed LeBron — KITH-founder Ronnie Fieg, and of course LeBron James himself.
Long Live the King will launch on UNINTERRUPTED.com this Friday, December 22. Watch the trailer above.