listen

#25: Andre Power Explains How Soulection Spread Its Vibes Worldwide

#25: Andre Power Explains How Soulection Spread Its Vibes Worldwide

On this week’s episode of HYPEBEAST Radio, we caught up with Andre Power, the creative force behind Soulection. Power reminisces on how he initially connected with DJ and co-founder Joe Kay as well as his Art in the Park series and how the event kicked off a working relationship that has produced a worldwide movement. Power has had a hand in Soulection’s movements behind the scenes, from the brand’s visual identity to its ubiquitous merchandise, and he attributes much of the crew’s success to its ability to bring real, tangible products and experiences to its fans around the world.

“When we first started,” Power notes, “it was only supposed to be the record label and the radio show.” Over the course of time, however, Soulection has built up a roster of artists and DJs around the world. “We’re ten DJs strong around the world, about fifteen artists worldwide. Events once a week, somewhere in a world. Playing festivals.” With a breath of disbelief, Power adds: “We had our own festival last year.”

And Soulection’s fans are really, truly around the world — Power recalls printing the brand’s first run of merch and learning so much about the world, primarily because he couldn’t pronounce the names of the cities he was shipping tees and hoodies to. The lines for Soulection’s parties snaked around corners and eventually entire city blocks, not just in the States, but in Europe and Asia.

But even with their status as industry tastemakers, the group was surprised to get a call from Apple asking them to bring Soulection Radio to the Beats 1 Radio platform.

Listen to the episode above to hear Power explain how Soulection took their movement worldwide.

Read Full Article
SoulectionApple MusicBeats 1 RadioBeats 1Joe KayAndre Power

What to Listen to Next

#24: Kareem "Biggs" Burke Always Envisioned Roc-A-Fella As a Conglomerate

#24: Kareem "Biggs" Burke Always Envisioned Roc-A-Fella As a Conglomerate

The co-founder even gives away his plug on the Roc-A-Fella Air Force 1.

Listen
#23: Angelo Baque Explains How a Kid from Queens Found Himself at the Epicenter of Streetwear

#23: Angelo Baque Explains How a Kid from Queens Found Himself at the Epicenter of Streetwear

The creative also speaks on Awake NY and even his first brand, Absurd.

Listen
#22: Stadium Goods Is Innovating Modern Retail

#22: Stadium Goods Is Innovating Modern Retail

The entrepreneurs explain the art and hustle of the flip.

Listen

#21: ItsTheReal Taught Your Favorite Rappers How to Laugh at Themselves

#21: ItsTheReal Taught Your Favorite Rappers How to Laugh at Themselves

The comics talk about working with Kanye, cooking for Gunplay, and sneaking Jim Jones past the Hip-Hop Police.

Listen
#20: Mark Seekings Went From Pro Snowboarding to Working For Kanye West

#20: Mark Seekings Went From Pro Snowboarding to Working For Kanye West

The reclusive art director opens up about his creative career path.

Listen
#19: Wiki Is New York Rap's Realist

#19: Wiki Is New York Rap's Realist

The rapper explains how Aaron Bondaroff gave him his moniker, meeting Skepta, and his Transatlantic appeal.

Listen
More ▾