listen

#13: GucciGhost And How He Connected With Gucci and 2 Chainz

#13: GucciGhost And How He Connected With Gucci and 2 Chainz

Trevor Andrew is known by a couple names, but his most famous pseudonym is probably GucciGhost. “GucciGhost actually started as a music project first,” Andrew remembers, “I released this EP [called GucciGhost], I started drawing the figure and then it just kind of evolved.”

On this week’s episode of HYPEBEAST Radio, the former professional snowboarder-turned-visual artist tells us the story behind the moniker and how photographer Ari Marcopoulos helped put GucciGhost work in front of Gucci’s madcap designer Alessandro Michele. “I basically brought my studio over there, I brought these canvases and suitcases of all these jackets and samples and paintings, bags, all this shit I’ve been making,” says Andrew. “I came prepared because i didn’t really know what it was going to be, I didn’t know if it was going to be a print and I don’t think they knew either. But I showed up with a lot of work and working with Alessandro it was easy because once we had all these ideas it broke the ice and he started building on my ideas and I started making some new stuff.” Andrew also explains how 2 Chainz contacted him via Instagram DM to create the artwork for his latest project, Pretty Girls Like Trap Music.

You can check out the conversation with GucciGhost above and be sure to check out our recent op-ed about how Outsider Art found its way into fashion.

Read Full Article
Ari MarcopoulosGucci2 ChainzAlessandro MicheleGucciGhostArt

What to Listen to Next

#12: David Casavant Explains Why He Considers His Personal Archive To Be His Own Brand

#12: David Casavant Explains Why He Considers His Personal Archive To Be His Own Brand

The NYC-based stylist speaks on the state of the fashion industry and working with Kanye West.

Listen
5,047 Hypes 0 Comments
#11: Photographer Ricky Powell and How He Captured the Golden Era of Hip-Hop

#11: Photographer Ricky Powell and How He Captured the Golden Era of Hip-Hop

“I like to make the goofy sh*t cool.”

Listen
22,030 Hypes 0 Comments
#10: Tee Dealer Patrick Matamoros Explains How He Puts Tees in the Hands of Kanye West, Jerry Lorenzo and Frank Ocean

#10: Tee Dealer Patrick Matamoros Explains How He Puts Tees in the Hands of Kanye West, Jerry Lorenzo and Frank Ocean

The mind behind CHAPEL and St. Luis explains why he can’t get behind Vetements’ $900 Snoop Dogg tee.

Listen
17,892 Hypes 0 Comments

#9: Willy Chavarria Explains Why He Staged His Collection At A NYC Leather Bar

#9: Willy Chavarria Explains Why He Staged His Collection At A NYC Leather Bar

The presentation, which featured a Bronx lowrider gang, was “romantic and a story of unity.”

Listen
2,927 Hypes 0 Comments
#8: Heron Preston Explains How He Went From Trolling Forums to Working for Kanye West

#8: Heron Preston Explains How He Went From Trolling Forums to Working for Kanye West

“Downtown New York felt like a big high school to me.”

Listen
14,110 Hypes 0 Comments
#7: Andrew Richardson Speaks On Working With Supreme and Blac Chyna

#7: Andrew Richardson Speaks On Working With Supreme and Blac Chyna

The editor, designer, stylist and provocateur also explains how HYPEBEAST comments are like WorldStarHipHop Vine comps.

Listen
6,754 Hypes 0 Comments
More ▾