listen

#8: Heron Preston Explains How He Went From Trolling Forums to Working for Kanye West

#8: Heron Preston Explains How He Went From Trolling Forums to Working for Kanye West

In this episode of HYPEBEAST Radio, we sat down with designer, DJ and all-around creative Heron Preston to learn about his origins as a fashion designer. Over the course of an hour-long conversation, Preston explains how Al Moran asked him to make a yearbook—The Young & The Bangingthat catalogued the “big kids’ high school” of the Downtown New York scene. He also explains that he’s actually been creating luxury streetwear under his own name since before he matriculated at New York’s Parsons university. A true digital native, Preston met many of his future colleagues and collaborators Virgil Abloh, Justin “JJJJound” Saunders, and Cyber69 while trawling and trolling forums and blogs and how those relationships birthed the ‘fashion boy band’ known as Been Trill. Finally, we ask him about how he recommends aspiring young artists go about paving their own way in the age of the Internet.

Check out some highlights below and click play to hear more about Preston’s work with Nike, Kanye West, and his ongoing retail tour in the interview above.

Read Full Article
NikeKanye WestHeron PrestonVirgil AblohBeen TrillDSNY

What to Listen to Next

#7: Andrew Richardson Speaks On Working With Supreme and Blac Chyna

#7: Andrew Richardson Speaks On Working With Supreme and Blac Chyna

The editor, designer, stylist and provocateur also explains how HYPEBEAST comments are like WorldStarHipHop Vine comps.

Listen
#6: Goldlink Speaks on Working With Rick Rubin and the Elusiveness of Sade

#6: Goldlink Speaks on Working With Rick Rubin and the Elusiveness of Sade

The D.C. artist speaks on how D.M.V. style is “so much more than just Foamposites.”

Listen
#5: Brodinski Found a Home in Atlanta, Thinks Gucci Mane Is a Movie-Star

#5: Brodinski Found a Home in Atlanta, Thinks Gucci Mane Is a Movie-Star

The Bromance pioneer speaks on how sites like DatPiff helped him access the Atlanta trap scene all the way from France.

Listen

#4: Rhuigi Villasenor Turns Heartbreak Into Clothing Collections

#4: Rhuigi Villasenor Turns Heartbreak Into Clothing Collections

The RHUDE designer explains the creative processes behind his collections SUGARLAND and MOTORPSYCHO and going from pre-orders to Barney’s.

Listen
#3: Michael Lockley Could've Been a Baller, but He Walked in the Louis Vuitton Show Instead

#3: Michael Lockley Could've Been a Baller, but He Walked in the Louis Vuitton Show Instead

The Golden Child speaks on his experiences in the modeling industry, and the importance of Instagram.

Listen
#2: Tyga Talks About Buying His First Chain From Ben Baller

#2: Tyga Talks About Buying His First Chain From Ben Baller

T-Raw promises that the “Feel Me” video is the Video of the Year.

Listen
More ▾