RHUDE Design may have an indisputable bad-ass image, but the garments are all rooted in heartbreak. “People gravitate to sorrows,” says designer Rhuigi Villasenor. “I used clothes as a way to find a channel for my stories.” The SUGARLAND collection, for example, was based on a girlfriend who simply refused to quit cigarettes; in response, Rhuigi crafted an entire collection around using various cigarette brands. MOTORPSYCHO, meanwhile, is based on the designer’s “sweetest memories” of riding on the gas-tank of his father’s chopper growing up “on some real Filipino shit,” but it’s also twisted up in a previous relationship.
HYPEBEAST caught up with the designer to talk about going from online pre-orders to Barney’s, his collaboration with OFF-WHITE c/o VIRGIL ABLOH and other projects. The episode is available in full above. Make sure to check out the video highlights here.
Join Our Discussions on Discord
The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.