As 2017 draws to a close, Instagram has released its Year in Review. So far, Beyoncé has topped the list of most-liked photos for her pregnancy picture, while Selena Gomez has been named the most-followed account on the image and video sharing platform. Instagram has now announced which brands were the most ”buzzed” on the app over the past year.
Dior topped the rankings, which were based on a combination of followers, engagement, mentions and comments, with the French label coming above Louis Vuitton (third), Saint Laurent (fourth) and Balenciaga (sixth). Instagram also measured which brand’s gained the most followers over the course of the year, with Chanel gaining 9.6 million followers and coming top, while Gucci came second in this metric (gaining 8.1 million) with Supreme in sixth, with 4.8 million more followers.
For more from Dior, check out our “Shadowplay” editorial which looks at Dior Homme’s BMX bike.
- Business of Fashion