Beyoncé Rules Instagram's 2017 Year in Review

With only a month left in 2017, the team at Instagram has announced its Year in Review and Beyoncé took home the most-liked photo of the year with her pregnancy photo. She was also the fourth most-followed celebrity of the year with 108 million+ followers coming in behind Selena Gomez (130M+), Cristiano Ronaldo (116M+) and Ariana Grande (115M+).

Ronaldo dominated with the most-liked video while the social media platform also provided some first-time metrics for accounts with the most-viewed Stories, most-used Stories Face Filters, most-Instagrammed cities and locations as well as most-followed pets. You can take a look at the top 5 for multiple categories in Instagram’s 2017 Year in Review below which used data from January 1 through November 17.

Most-followed celebrities:

1. Selena Gomez – 130M+ followers
2. Cristiano Ronaldo – 116M+ followers
3. Ariana Grande – 115M+ followers
4. Beyoncé – 108M+ followers
5. Kim Kardashian West – 104.9M+ followers

Most-liked photos:

1. Beyoncé announces she’s having twins

2. Cristiano Ronaldo welcomes his newborn child

3. Selena Gomez receives a kidney

4. Beyoncé’s twins celebrate their one month birthday

5. Cristiano Ronaldo holds his newborn twins

Most-liked celebrity videos:

1. Cristiano Ronaldo shows off Bugatti Chiron

2. Leo Messi says goodbye to Neymar Jr.

3. Selena Gomez takes a “nap” with a young fan

4. Cristiano Ronaldo’s goal against Fiorentina, wins UEFA Player of the Year the same night

5. Cristiano Ronaldo gives a closer look at his Bugatti Chiron

Top hashtags:

1. #love
2. #fashion
3. #photooftheday
4. #photography
5. #art

Hashtags that grew the most in popularity throughout 2017 (first-time data):

1. #photography
2. #2017
3. #travel
4. #instagood
5. #art

Accounts with the most-viewed Instagram Stories (first-time data):

Methodology: verified accounts with over five million followers who garnered the most views on Instagram Stories in 2017 (January 1 – present, global)
1. Lele Pons
2. Neymar Jr.
3. Olga Igorevna Buzova
4. Kim Kardashian West
5. Amanda Cerny

Most-used Instagram Filters:

1. Clarendon
2. Gingham
3. Juno
4. Lark
5. Moon

Most-used Instagram Stories Face Filters (first-time data):

1. Puppy
2. Bunny
3. Koala
4. Genius
5. Love

Most-Instagrammed cities (first-time data):

1. New York, New York
2. Moscow, Russia
3. London, United Kingdom
4. Sao Paulo, Brazil
5. Paris, France

Most-Instagrammed locations:

1. Disneyland, Anaheim, USA
2. Times Square, New York City, USA
3. Central Park, New York City, USA
4. Tour Eiffel, Paris, France
5. Tokyo Disney Resort, Tokyo, Japan

Most-followed pets (first-time data):

1. Jiffpom – Pomeranian, US – 7M followers
2. Nala – Cat, US – 3.5M followers
3. Doug the Pug – Pug, US – 3M followers
4. Shibainu Maru – Shiba Inu, Japan – 2.6M followers
5. Grumpy Cat – Cat, US – 2.4M followers