“It’s all about creating an extremely valuable and desired outcome,” explains Scott Toudjine-Williams, Nike’s Senior Creative Director for Olympics Apparel. “To us, this is game-changing! Elevating the fonts, crests and numbers takes us to another level of performance and visual standpoint.”
Overall, Nike created entirely-new pieces for teams from South Korea, Russia, United States, Canada, and elsewhere. You can take a look at Nike’s new line of hockey jerseys above.
Earlier this year, Nike also created a new line of kits for football clubs across the globe.