Good Measure Release '60s-Inspired Range of Basics

Premium sweatshirts from the British brand.

Fashion
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British label Good Measure is a sweatshirt specialist with the Manchester-based brand producing all of its cotton pieces in the UK. For its latest capsule, the label has revealed another stripped back capsule of cold-weather staple pieces.

For this release — titled “Flower Power” – Good Measure has taken inspiration from 1960s California. This influence is seen in the color palette for the collection, with the brand’s thick sweatshirts coming in a range of colors such as “Acacia,” “Forget Me Knot” and “Peony.” The brightly-colored pieces sit alongside more basic pieces, such as an understated marl-grey sweatshirt.

The full capsule is available now from the brand’s web store, with each sweatshirt costing £100 GBP ($131 USD). Along with the sweatshirts, the new release also features four white tees that feature Good Measure branding in the floral colors from the collection. In other fashion news, take a look at the first-ever denim collection from Swedish footwear brand Eytys.

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