Eytys Reveals First Ever Denim Collection

Unisex denim with a campaign from ‘Buffalo Zine.’

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Having made its name with chunky footwear, Swedish shoe brand Eytys has now unveiled its first ever ready-to-wear collection. Consisting of three different styles of unisex five pocket jeans, the collection sees the label mix inspirations such as MTV with a refined workwear aesthetic.

The three styles all differ in cut, with the “Cypress” being a slim-fitting jean coming with a medium-high waist and contrasting stitching. The other two styles — the “Benz” and the “Boyle” — are both baggier, with the “Benz” intended to be worn long and loose and the “Boyle” coming with a cropped fit that can be worn as workwear-influenced shorts or a more tailored silhouette. The capsule comes in a mix of traditional denims, such as Japanese raw denim, and more experimental fabrics, with heavy wool twill and shiny workwear nylons also used on the jeans.

To launch the collection, Eytys has teamed up with Buffalo Zine for a campaign inspired by denim adverts from the ’70s and ’80s. Take a look at the campaign imagery above, with the full collection set to drop via the Eytys web store on November 16.