It’s taken just two short years for Samuel Ross to take his A-COLD-WALL* brand from an introductory concept that presented societal tensions and class differentiation via apparel, to a label stocked at the world’s most premium retailers, and now, a full fashion show. Staying true to the original concept and vision, the show displayed an all-encompassing experience, which allowed viewers to comprehend the multi-disciplinary nature of Ross. From the eerie sounds and the bare environment, the showcase held in Shoreditch, London further strengthened the brand’s grasp as one of the most exciting brands to come out of Britain. The comprehensive collection included everything from tailored pieces, unique accessories and a special bespoke NikeLab custom experiment that was teased a day before. We took the opportunity to check out the behind-the-scenes workings of this occasion and get a detailed look at some of the notable pieces.
Check out the full show below and for more London Fashion Week Men’s news, make sure to take a look at our comprehensive coverage here.