Noon Goons Showcases Its SoCal-Inspired 2017 Fall/Winter Looks

“Energized by skating pools, overhead surf, and punk rock, this is Southern California.”

Fashion
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A stark contrast to his previous colorful, graphic-laden endeavors like FRESHJIVE and Warriors of Radness, Rick Klotz’s Noon Goons made its debut last year with a decidedly different nod to Southern California’s youth culture — a trend that continues with its upcoming Fall/Winter 2017 release. Showcased via a brand new lookbook and VHS video, the range pays homage to the pool skating, surfing and punk rock that have long been SoCal traditions. Entirely crafted in Los Angeles, the collection of Cali-centric streetwear boasts standouts like velour button-downs, half-zip polos, corduroy-constructed Harringtons, cotton canvas bombers and oversized heavyweight fleece.

Expect the full collection to drop online and at select stockists later this year.

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