Lil Yachty Becomes Creative Designer at Nautica

Lil Boat gets a big fashion role.

Fashion
10,311 Hypes 0 Comments

Late 2016 saw Lil Yachty proudly wearing Nautica gear in the brand’s lookbook for Urban Outfitters. But now the “One Night” rapper and the popular maritime-inspired brand are linking up again for a special announcement — Nautica will in fact be tapping Lil Yachty for a creative designer role, according to WWD.

The move practically make sense as both share a love for seafaring themes — the brand is entrenched in this lifestyle as seen on its designs and Lil Yachty, who also goes by Lil Boat, is part of a collective called “The Sailing Team.” His lyrics often mention these ocean-inspired subjects as well.

It’s not clear what Lil Boat will be “creating” for the brand, but the direction makes sense for Nautica as they try to spread their presence with the younger market. “We are excited to be collaborating with Lil Yachty this year,” mentions Karen Murray, president of Nautica. “He is much more than just a music artist. He is a creative soul. His innate passion and affinity for the brand, fabulous taste level and the way he looks in our clothes, make him the perfect partner for the Nautica brand.”

As for the 19-year-old artist, “Nautica is like a part of me,” said Lil Yachty. “It’s for kids, sailors, grown men and cool people. The designs — the old designs, the new designs, I think it’s dope. There’s not really much out there like Nautica.”

Stay tuned as we gather more information about this announcement.

Read Full Article

What to Read Next

Lil Yachty Drops 'Birthday Mix 6' Featuring Lil Tecca, SoFaygo and More
Music

Lil Yachty Drops 'Birthday Mix 6' Featuring Lil Tecca, SoFaygo and More

Celebrating his 24th year.

Tame Impala Tap Lil Yachty for "Breathe Deeper" Remix and Visual
Music

Tame Impala Tap Lil Yachty for "Breathe Deeper" Remix and Visual

The Kevin Parker-led project will also release a deluxe box set of their 2020 record ‘The Slow Rush.’

Lil Yachty Slows Down with Romantic Track “Love Music”
Music

Lil Yachty Slows Down with Romantic Track “Love Music”

A love song evocative of his early style.


Lil Yachty Drops Candyland-Inspired Music Video for “Love Music”
Music

Lil Yachty Drops Candyland-Inspired Music Video for “Love Music”

Following his latest mixtape release.

Tinashe Busts Out the Dance Moves For New "Company" Video
Music

Tinashe Busts Out the Dance Moves For New "Company" Video

Will ‘Joyride’ finally come out in 2017?

Opening Ceremony Puts a Rugged Spin on the Vans Sk8-Hi
Footwear

Opening Ceremony Puts a Rugged Spin on the Vans Sk8-Hi

The New York-based imprint offers up exclusive all-brown and all-black looks.

Viral South Korean Longboarder Ko Hyojoo on Her Skills, L.A., and Nike SB Stefan Janoskis
Entertainment

Viral South Korean Longboarder Ko Hyojoo on Her Skills, L.A., and Nike SB Stefan Janoskis

Facts revealed through an exclusive video and photo shoot.

Barbour International Elevates Outerwear Essentials in Its 2017 Fall/Winter Collection
Fashion

Barbour International Elevates Outerwear Essentials in Its 2017 Fall/Winter Collection

Tapping artist Robert Montgomery.

Best MMA Knockouts of 2016
Sports

Best MMA Knockouts of 2016

Mollywhops on top of mollywhops.


Live Stream the A-COLD-WALL* 2017 Fall/Winter Collection Presentation Now
Fashion

Live Stream the A-COLD-WALL* 2017 Fall/Winter Collection Presentation Now

Titled, “Anomalies Of The Country Side By Side.”

J.K. Simmons Pulls an 'All Nighter' to Find His Missing Daughter
Entertainment

J.K. Simmons Pulls an 'All Nighter' to Find His Missing Daughter

Not quite the next ‘Taken,’ but similar.

Lil Yachty Hosts a Paintball Party For "Shoot Out The Roof" Video
Music

Lil Yachty Hosts a Paintball Party For "Shoot Out The Roof" Video

No one is safe in all-white.

MCA Chicago's 2017 Exhibits Will Spotlight Takashi Murakami, Larry Clark and More
Art

MCA Chicago's 2017 Exhibits Will Spotlight Takashi Murakami, Larry Clark and More

To be held at one the largest art spaces in the world.

A College in Georgia Is Now Offering a Course on OutKast
Music

A College in Georgia Is Now Offering a Course on OutKast

The course to focus on Outkast’s “ideas about the South and southernness.”

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.