Perhaps best known for being the creator of FRESHJIVE and Warriors of Radness, streetwear pioneer Rick Klotz has joined forces with Kurt Narmore to launch Noon Goons, a surf and punk-inspired clothing imprint. Rather than resorting to bold fonts and graphic-driven designs, their brainchild utilizes a decidedly more raw aesthetic encapsulating Southern California’s vibrant youth scene with ready-to-wear offerings, in addition to more conventional garments associated with surf culture. As seen in the video lookbook above, the label’s debut collection includes plaid attires, leather jackets, cropped bottoms and even some color-blocked ’90s-inspired sportswear pieces. We also find a selection of nostalgic graphic tees, cashmere knits, bathing short and workwear attires. Stay tuned for more information on the range’s drop.