Brandblack Links Up with NFL Star DeSean Jackson to Release the "DJX-1" Sneaker

Along with a campaign shot by LA photographer Estevan Oriol.

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Having hit the field in custom Brandblack cleats for the past year, NFL wide receiver DeSean Jackson has broadened the scope of his relationship with the athletic brand to launch a pair of trainers inspired by his athleticism and feats on the field. Dubbed “DJX-1”, the new sneaker is both stylistically and technologically advanced — designed to be incredibly lightweight and responsive with a visually appealing avant-garde silhouette. Constructed from molded urethane with a sock-like upper and Brandblack’s own proprietary jet-Lon midsole, which offers 20% more rebound than EVA, the DJX-1 offers a complete performance package. On the looks front, a split sole creates a futuristic shape and geometric and linear accents with a lack of visible stitching amplify the aesthetic.

Browse the look book above, and watch the video below to see DeSean in action in the DJX-1 and look out for a release in black, white, grey and blue colorways for $90 USD on Brandblack’s official website.

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Paul Heavener
Paul Heavener Vice President, Global Editorial

Paul Heavener joined Hypebeast in 2016, and, over the past 10 years, has worked across its editorial, creative and brand partnerships teams. From 2023 to 2025, he led Hypebeast’s New York City and London-based agency and creative services teams as Executive Creative Director. In 2026, he shifted his focus back to editorial, where he now oversees Hypebeast’s global editorial organization. On occasion, Paul contributes content and writing focused on topics of personal interest including fashion, watches, hi-fi and design.

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