Awkward Sneakerhead Brad Hall Gives Us His Take on the New Air Jordan XXXIs

“That’s what people are going to be seeing after I blow past them and go up really hard with my lay-up.”

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Complex recently invited the socially awkward sneaker reviewer Brad Hall (played by Ben Kobold) to their offices to film an unboxing of the new Air Jordan XXXI. The “banned” colorway has been on the radar of some die-hard Jordan Brand fans and luckily for those wanting to know more about the special pair, Mr. Brad Hall is here with a video to give us an in-depth analysis. Brad does his best to explain the materials, accents and cool features of the shoes. He even dips his hands inside the liners for quite a long time to get the full feel of the interior. Furthermore, the popular footwear aficionado even tells us that he has some skills on the court by declaring that he would blow past defenders and score hard with a bucket in these kicks.

Watch the video above and let us know your thoughts on Brad Hall’s Air Jordan XXXI review.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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