hype cog social-facebook-svg social-me-svg social-tw-svg social-wh-svg social-link-svg social-wb-svg social-wc-svg social-li-svg social-ka-svg social-sms-svg

A$AP Rocky Joins the Team at MTV

The rapper signs a two-year deal to devise creative concepts for the entertainment channel.

Expanding his repertoire further, A$AP Rocky has signed a two-year deal with MTV to help the brand raise its game when it comes to creative content. It’s expected that the rapper and entrepreneur will use his visual prowess to come up with concepts for both consumers and advertisers, with his company, AWGE, forming what’s been dubbed a “creative incubator” called MTV Labs. The idea of a celebrity curator is expected to help MTV remain relevant with A$AP Rocky looking to turn his hand to newer video formats including Snapchat and Instagram, while helping the channel launch a series of new franchises.

SourceVariety
PhotographerJohn Ricard/BET
Read Full Article

What to Read Next

Jean-Paul Goude Redesigns Lacoste's Iconic Logo
Head Porter Plus Offers Premium Outerwear for 2016 Fall/Winter Collection
Infuriated Customer Destroys iPhone 7s at Apple Store in France, Tussles With Security
ONLY NY Unveils a Ton of New Styles for 2016 Fall/Winter
First Lady Michelle Obama Pens Op-Ed Encouraging Young Americans to Go to College
Palace Drops a Punchy New Lookbook for Its 2016 Fall/Winter Selection
Load More
Further Markdowns: Up to 60% Off SHOP NOW
 
HYPES is a real time popularity metric informing readers of what is trending