Jean-Paul Goude Redesigns Lacoste's Iconic Logo

Goude puts his spin on the ubiquitous crocodile.

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Fashion
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This fall, Lacoste’s iconic crocodile logo is getting an artsy makeover thanks to none other than graphic designer, illustrator, photographer, director and fellow Frenchman, Jean-Paul Goude. Here, Goude – who famously shaped Grace Jones’s image and helmed Kim Kardashian’s infamous “Break The Internet” cover for PAPER — puts his own whimsical spin on the beloved crocodile, applying two different versions of it to jackets, bags, wallets and Lacoste’s signature polos.

The full range is set to hit retailers this November.

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